Mohammed Ali announced I am the greatest, only he believed it.
And he believed it from the marrow of his bones. Then he prepared
himself. He practiced, drilled, rehearsed. Just as you are to do.
He strengthened his muscles as he strengthened his resolve. Just
as you are to do. He became a powerhouse of implacable commitment
to be what he said he was. Just as you are to do.
Think about it. An affirmation, a bald, bold, audacious
affirmation became reality. And within his sphere and his time in
history, he made himself the greatest.
Is there an idea here for you? I think so. OK, how do you create
the conditions and circumstances, the vivid, living, breathing,
palpitating reality of you-and I do mean you-being personally
great in your sphere, in your time in history-being personally
great as an expert who speaks.
It's not so hard. Not if you have a plan.
1. Start with your essence. With your personal essence. What are
you really about? What right do you have to stand before
audiences sharing your wisdom? What have you to offer that is
unique and special? What sets you apart from all other experts
who speak? This is your core value. Identify and exploit your
core value. Until you do you're not ready for the big room, the
main stage, the general sessions or keynote slots.
2. Develop an hour of pure value. Principles and what-to's. Lace
it with a touch of humor. Include pauses to let your key ideas
sink in. Do your out-of-town tryouts, your shakedown cruise at
service clubs. Trim it down. Get the bugs out.
3. Create a couple of hours of how-to's. This is your concurrent
session. Be ready to expand this to whatever time length best
works for the clients you want to serve. To see if this will play
in Peoria, offer to present fund raisers for Chambers of Commerce
near your home. They promote. You present. You split the take 50-
50. They love this because it shovels cash into their treasury
while it served their community.
4. Now put on your marketing hat. Start to write articles
revealing your expertise. If you have case studies, before-and-
after tales of the difference your insights make, share them.
Discover how to do both inbound and outbound marketing. Market
relentlessly
5. Develop your one-sheet and your other marketing tools. Include
great letters of commendation: How it was before you came along
compared to how it is now. Glowing words of praise about the
outcomes you produce.
6. Design your Mission Statement. Make it magnificent. Better
yet, let it be transcendent. Allow it to be your guiding light,
your reason-to-be.
7. Energize your actions. Get behind your intentions with bulldog
tenacity. Believe wholly in what you're about. Back your belief
with fire in your belly. Be resolute about making yourself the
master of your personal universe.
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